How to Increase Conversions in Your Email Drip Campaign – Inspirationfeed

Last Updated on April 11, 2022

Drip email campaigns are inexpensive, yet extraordinarily powerful for generating leads. Because these campaigns are built on email, they tend to be inexpensive. Because they are automated, they don’t take much manual effort. And because they’re so flexible, they can be used to make a number of compelling offers to your target audience.

Still, many people who initially plan email drip campaigns end up disappointed by their initial results. Due to some combination of bad luck and inexperience, their conversion rate isn’t what they wanted it to be. How can you increase conversions in your email drip campaign?

How to Increase Conversions in an Email Drip Campaign

These are some of the best strategies for getting more conversions in your email drip campaign:

Start with a strong foundation. 

If you want to set yourself up for future success, you need to build a strong foundation. That means creating a template for your sales funnel sequence, documenting your sales process, and having a clearly documented strategy for how to convert members of your audience. Once you have these foundational elements in place, you’ll be in a much better position to orchestrate an effective strategy and make changes if you don’t immediately get the results you want.

Cultivate a better subscriber list. 

The number of conversions you get is partially limited by the quality of your email subscribers. If you’re frequently emailing people who genuinely aren’t interested in your brand or your products, you’ll be fighting an uphill battle. That’s why one of the best things you can do to increase conversions is to cultivate a better subscriber list. Only email people who have expressed some genuine interest in your organization in the past, and consider segmenting your list to create even more relevant messaging for each audience segment.

Master your subject lines. 

The subject line is the most important part of your emails, since it’s what determines whether your prospects bother to read the rest of the email. Disproportionately, you should spend your time perfecting subject lines. The perfect subject line is short, original, compelling, and informative, yet alluring. It takes a lot of practice and a lot of study to write masterful subject lines, so don’t be surprised when your first efforts fall flat.

Increase the follow-ups. 

One critical mistake that newcomers make in the world of email drip marketing is following up too few times. After two or three emails, most people assume that the person isn’t interested and they move on. But in reality, it sometimes takes seven, eight, or more emails to get some prospects to budge. That doesn’t mean you should spam your email subscribers, but it does mean you should follow up more often than your intuition initially suggests.

Nail the timing. 

Unfortunately, there’s no single “perfect time” to send an email. However, there are some general rules you should follow, such as avoiding sending emails on weekends if you want to response from a working professional. No matter what, you’ll have to experiment to figure out the perfect time to send your emails to your target audience.

Make your calls to action (CTAs) more prominent. 

People are only going to act if the call to action is obvious. If you try to make it subtle, it’s going to blend in. If it’s difficult to find or hard to use, people are going to ignore it. Don’t be afraid to make your CTAs stand out.

Improve the offer. 

Most email conversions are based on some kind of exchange. In exchange for visiting your website, for example, you might offer a free eBook or another piece of premium content. If you want more conversions, sometimes improving the offer is all it takes.

Test before sending. 

Always test your email before sending to make sure it works on every conceivable device and email client.

Know when to quit. 

After getting no response or engagement across several emails, stop emailing individual prospects – or you’ll increase your risk of getting flagged as spam.

Experiment.

It’s hard to say exactly which set of strategies is best for converting your email subscribers; that’s because different audiences and different brands want different things. To get more information and continue improving, it’s important to set up experiments like AB tests, in which you try out multiple variations of emails and email sequences to see what works best.

Improving Further

There’s no limit to how far you can improve your email drip campaign. Every time you learn something new about your audience and every time you incorporate new technology into your strategic approach, you’ll unlock another layer of improvement. 

If you want to keep seeing better results, and pushing the limits of your sales approach, adopt a mindset for constant improvement – and don’t get complacent after a single increase.

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